Application analytics
Conversion Path Verification
Walk one revenue-critical path on real devices and prove which drop-off is product behaviour versus missing instrumentation.
₩3,250,000 · 2 weeks
A conversion report that product and finance cannot reconcile usually hides a quiet instrumentation break: a step that never fires after a permission prompt, an identity reset between web and app, or a server confirmation that arrives too late to join the funnel.
We select one path—signup, trial activation, purchase confirmation, or onboarding completion—and reproduce it while watching the event stream. Every miss is logged with device, OS, and reproduction steps.
Deliverables include a corrected path definition, a short QA checklist for future releases, and a plain-language note separating measurement noise from product friction.
Typically included
- Multi-device path walkthrough
- Corrected funnel step definitions
- Release QA checklist
- Noise-versus-product memo